Value Integration – A Rubik’s Cube

“Can’t you just give me the two-minute elevator conversation about value?” While I understand the intense time-pressures faced by today’s executives, I also recognize the dangers of trying to communicate via Tweet-like bursts. Relevance and appropriateness are key. Effective communication is a two-way interaction: it entails cognitive interplay between the receiver and deliverer of a message. Any effective discussion of value must cover three areas — the scope of the company’s “value puzzle”, the desired degree of “value knowledge”, and the intended “value objective(s).” Use the Integrated Value Process (IVP) framework to address all three. Read More

Business Value: Lessons from Zen Masters

Zen teachings offer us important business lessons. One is not to confuse the “messenger” (indicator) with the “message” (target). Another is holding opposing views in our mind simultaneously. Both are highly relevant for understanding business value and managing value holistically in today’s competitive landscape . A company makes decisions (its value strategy) to deliver products / services (its value proposition) by performing relevant work (its value-added production). Since these three areas are inter-related, an integrative value management process is required. The Integrated Value Process (IVP) framework will help your company integrate and coordinate its value conceptualization, configuration and implementation activities. Become a Zen value master! Read More