# Understanding Value (Part I) – “Mind the map”

Like a map for a large complex journey, working in the 21st century economy requires both a comprehensive understanding of multiple areas / subjects and a deep understanding of a few specialty topics. Now more than ever, executives need a cross-functional / multidisciplinary ‘meta’ definition of value and a holistic process to translate / coordinate / align alternative definitions of value across organizational boundaries. They need the Integrated Value Process (IVP) to optimize value flows to achieve / maintain competitive advantage. Read More